How do I care for my Reformation items?
Each item is unique and may require different care. Attached to each garment is a care label that will provide you with care instructions to maintain the quality of your item.
85% of dry cleaners use a nasty chemical called Perc that’s linked to respiratory issues, birth defects, and air pollution. Skip the standard dry cleaning and opt for green dry—a non-toxic, environmentally safe alternative. These cleaners often use CO2 or water as the primary solvent, but they have fancy equipment so it’s not like washing it at home. Even if your dry cleaner advertises as 'green' or 'organic,' be sure to ask if they use Perc, hydrocarbons, or D-5 cleaners, and be sure to avoid the toxic stuff. Just say no to Perc.
You can also bring your own reusable hangers and garment bags. If you need the disposable stuff, we recommend returning wire hangers to your professional cleaner for reuse. Find a local plastic film recycling drop off to recycle bags from the cleaner, and also other flexible plastics at home. You can find one here.
We have a few green cleaners we recommend in Los Angeles, San Francisco, New York City, and Dallas. A few near our stores offer deals for Reformation customers so be sure to mention the discount when you drop off! If you don’t live in these cities, try searching for eco cleaners in your area using sites like No Dry Clean, or Yelp.
Fill a sink with cold water. Add a tablespoon of delicate soap--scan the label and choose a plant-based detergent free of fragrance, optical brighteners, chlorine, and phosphates that are all bad for you and the environment. We recommend brands like Seventh Generation, Meyer’s, Honest Company, Method, or Earth Friendly Products. Place your item into the water and gently swirl it around for a few minutes. Drain and refill the sink with clean, cold water. Rinse your garment by swishing it around once more, and then gently press it to remove excess water. Be careful to not wring or twist, as this can distort its shape. Reshape the garment on a dry towel. Roll up the towel, pressing as you go, to help extract the water still left in the garment. Finally, reshape the garment, and lay it flat on a drying rack or on a fresh towel to air dry.
Wash clothes in cold water, as opposed to warm or hot, and always wait until you have a full load. Scan the label and choose a plant-based detergent free of fragrance, optical brighteners, chlorine, and phosphates that are all bad for you and the environment. We recommend brands like Seventh Generation, Meyer’s, Honest Company, Method, or Earth Friendly Products. Hang or lay flat to dry.
DIY Laundry Detergent
If you’re feeling extra eco, spend a Sunday afternoon mixing equal parts of washing soda, borax and grated Dr. Bronner’s soap and store in a mason jar. Use 1-2 tablespoons per load and add a few drops essential oils of your choice at the time of wash. That’s it!
Dryers have a high energy demand and can cause clothes to fade. We recommend line drying in a shaded spot, or on an indoor curtain rod. Turn bright or dark items inside out to reduce fading, including jeans.
Steaming & Ironing
A lot of fabrics can be steamed or ironed on a low setting, but we recommend you test a small area first. Use a dry iron on low for anything structured like a blazer or jacket—do not steam as it may affect the shape. If a fabric is shiny or has embellishments, do not iron.